# From ideas to impact, build with confidence

Prioritize ideas, build living roadmaps, and connect to delivery in Jira.

### Join our demo with live chat Q&A

[Register now](https://www.atlassian.com/software/jira/product-discovery/demo)

## Discover what's worth building

Bring your team together to make confident product decisions

### Make prioritization transparent and repeatable

Use built-in frameworks and consistent scoring to evaluate ideas, weigh tradeoffs, and turn evidence into clear priorities that power your roadmap.

### Create roadmaps teams can rally around

Build and publish flexible, shareable roadmaps that show not just what you’re building, but why, so stakeholders stay aligned without constant status updates.

### All your product work,
in one place

Reduce context switching, add visibility, and move faster by seamlessly connecting your ideas to the delivery work happening in Jira.

## How it works

Capture

Prioritize

Engage

Connect

### Capture ideas and insights

Gather your product opportunities, feedback, and requests in one place and keep your discovery work structured from the start.

### Prioritize with flexible frameworks

Compare ideas using custom fields, scoring, and the prioritization method that fits your team, so every decision is grounded in clear criteria.

### Rally teams around what’s next

Create and share roadmaps tailored to any stakeholder - even ones outside your organization - and gather feedback through comments, votes, and reactions.

### Connect discovery to delivery in Jira

Link product decisions to Jira execution so developers see the full context, roadmaps stay in sync, and teams close the loop when work ships.

### Join the 25,000+ customers who build products with Jira Product Discovery

> “With Jira Product Discovery, we’re more outcome focused. We worry less about what we’re building, and more about why we’re building it.”  
> Mirko Grahnert  
> Principal Product Operations Manager, Booksy

[Read customer story](https://www.atlassian.com/customers/booksy)

> “Jira Product Discovery translated our entire process into a highly transparent workflow, connected to the work we were already doing in Jira.”  
> Stephanie Leue  
> Former Chief Product Officer, Doodle

[Read customer story](https://www.atlassian.com/customers/doodle)

> “We can now create roadmaps at the line of business level and at the priority level. It’s kind of amazing, actually.”  
> Julie Klein  
> Director of Product Operations, Toast

[Read customer story](https://www.atlassian.com/AssetLink/31066ihs608145wf3emrb40bw51711v0.pdf)

> “I embed the Jira Product Discovery roadmaps within a Confluence page. So, anyone within the business can look up what we made available, what’s in our pipeline for testing, and what’s coming up next.”  
> Szymon Kikla  
> Head of Product, Deliveroo

[Read customer story](https://www.atlassian.com/AssetLink/14m1a32iou2e223i1c8ml5g4d3b74h24.pdf)

> “Being able to show teams what else is going on elsewhere in the business drives a more constructive discussion and enables prioritization. It also makes it easier to ensure work aligns with business objectives.”  
> Charlie Duke  
> Senior Product Manager, Mettle

[Read customer story](https://www.atlassian.com/customers/mettle)

## Resources

### Transform feedback into smarter product decisions.

Automatically capture customer feedback across any channel and use AI to organize, surface, and connect what matters to prioritization and delivery.

[Explore Product Collection](https://www.atlassian.com/collections/product)

### Product management in the AI era

Get real, practical insights on using AI in product work with hands-on demos and conversations with product leaders who are shaping the future of how products get built.

[Explore Product in Practice](https://www.atlassian.com/teams/product-management)

## Stop guessing. Start building with confidence

Bring clarity to prioritization, rally your teams, and ship products your customers love.

[Get it free](https://www.atlassian.com/try/cloud/signup?bundle=jira-product-discovery)